Associate Professor Institute of Design and Visual Interaction

Pia Pedersen

Visualisation is my method and my object of study. Otto Neurath believed words divide, pictures unite I believe that's only true when the pictures are well designed. My research and practice, from Isotype history to pharmaceutical pictograms to medical infographics, is dedicated to that design: making complex information clear enough to build a better, more legible world.
Pia Pedersen