Designmuseum Danmark's Model

The Space Between

Name
Marine Mireille Claudine Merzoug
Education degree
Kandidat
Fagfelt
Design
Institute
Design and Visual Interaction
Program
Strategic Design and Entrepreneurship - Architecture, Design and Business
Year
2026

How can traditional cultural institutions stay meaningful in the locals’ everyday life? Designmuseum Danmark envisions a campus where design is lived and practiced, not just exhibited. Through spatial and communication tools, we developed strategic scenarios that encourage playful exploration and activate the courtyard, creating a unified campus identity linking legacy and future-making.

This project explores the space between a historic institution and its evolution toward innovation.

This project is a collaboration is a collaboration with Clara Bardt and Designmuseum Danmark as our dialogue partner.

Custom Seating Set
Custom Seating Set
Context Map
Context Map

Historical Context

The building that houses Designmuseum Danmark was originally constructed in 1758 as King Frederik's Hospital, the first public hospital in Denmark, establishing it from the very beginning as a social and democratic space. When the hospital later relocated to what is now Rigshospitalet, the building was repurposed as the Kunstindustrimuseet following renovations by Kaare Klint, who would go on to live, work, and teach within its walls. As co-founder of the furniture school at the Royal Danish Academy of Fine Arts, Klint used the space to educate a generation of highly influential designers and craftsmen, among them Arne Jacobsen and Hans J. Wegner.

Today's Context

In 2022, the Kunstindustrimuseet was rebranded as Designmuseum Danmark, undergoing further renovations that brought the building to its current state. Today, the museum hosts a celebrated collection of Danish and Scandinavian design, attracting record visitor numbers, yet nearly 90% of those visitors are international tourists, with local Danes making up only around 10% of the audience. 

This imbalance points to a deeper challenge: while the museum thrives as a global destination, it struggles to establish relevance within its own community. As one of our informants noted, many locals feel that Danish design is already part of their everyday lives at home, leaving little incentive to seek it out in a museum setting. 

Bridging this gap has become a central ambition for the museum, which is now working toward a "Campus identity", a vision aimed at giving locals a reason to return and engage with the space on their own terms.

Designmuseum Danmark seeks to strengthen this educational mission through the development of the Videnshus, a new workshop building dedicated to hands-on learning and design experiences. At the same time, the museum has expressed an ambition to create a “green learning universe” and establish a broader Design Campus capable of attracting local design professionals, students, and creative communities. 

The Space Between : The Courtyard
The Space Between : The Courtyard

Today, Designmuseum Danmark seeks to strengthen this educational mission through the development of the Videnshus, a new workshop building dedicated to hands-on learning and design experiences. At the same time, the museum has expressed an ambition to create a “green learning universe” and establish a broader Design Campus capable of attracting local design professionals, students, and creative communities. However, despite these ambitions, there is currently no concrete framework that connects the museum’s existing spaces, future developments, and educational visions into a cohesive whole.

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Missing: A Plan to Unite and Communicate the Buildings as one Campus
Lack of Retainment of a Local Design Audience
Clash Between Ambition and Reality
Problem nr.1
Problem nr.2
Problem nr.3
Current State of the Courtyard - Underdevelopped Functional Space
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Courtyard Picture 1
Courtyard Picture 2
Side Entrance from Bredgade
Courtyard Picture 3
Courtyard Picture 4
Courtyard Picture 5
Courtyard Picture 6
Courtyard Picture 7
Courtyard Picture 8
Courtyard Picture 9
Courtyard Picture 1
Courtyard Picture 2
Side Entrance from Bredgade
Courtyard Picture 3
Courtyard Picture 4
Courtyard Picture 5
Courtyard Picture 6
Courtyard Picture 7
Courtyard Picture 8
Courtyard Picture 9

Design Proposal - The Platform

This project explored various methods to investigate how change can be facilitated within
a historically rich institution. Early in the process, we identified a clear spatial disconnect
between the existing museum buildings and the Videnshus, which we understood as both a potential point of intervention and a physical manifestation of the gap between the buildings and the museum’s broader ambitions.


Through interviews and field research, we realised that a single design solution would not adequetely address the institution’s complexity. As a result, we shifted toward a more strategic and participatory approach encouraging staff to envision the museum’s future. For this project, we developed a platform designed to facilitate dialogue and communicate change within an organization. The platform is scalable and enables the rapid collection of feedback on concepts from various organizational stakeholders.

The Platform
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Platform - Homepage
Platform - Vision
Platform - Establish Scenario
Platform - Evolve Scenario
Platform - Programming
Platform - Zone
Platform - Typology
Platform - Design Assets
Platform - Homepage
Platform - Vision
Platform - Establish Scenario
Platform - Evolve Scenario
Platform - Programming
Platform - Zone
Platform - Typology
Platform - Design Assets
Custom Design Assets
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Illustration of a custom Outdoor Seating Set
Illustration of a custom Bench Formation
Illustration of a custom Coffee Bar
Illustration of a custom Coffee Shop
Illustration of a Design Exhibition Set Up
Illustration of a Design Exhibition Set Up - Front
Outdoor Seating Set
Bench Formation
Coffee Bar
Coffee Shop
Design Exhibition Set Up
Design Exhibition Set Up - Front
Designmuseum Danmark's Courtyard
Designmuseum Danmark's Courtyard

The Royal Danish Academy supports the Sustainable Development Goals

Since 2017 the Royal Danish Academy has worked with the Sustainable Development Goals. This is reflected in our research, our teaching and in our students’ projects. This project relates to the following UN goal(-s)