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(BUY) BACK UKRAINE

Name
Olga Eyubova
Education degree
Kandidat
Fagfelt
Design
Institute
Design and Visual Interaction
Program
Strategic Design and Entrepreneurship - Architecture, Design and Business
Year
2025

The illegal occupation of Ukrainian territories by Russia has led to widespread cultural, historical, and architectural destruction.
Entire cities have been reduced to ruins, once-thriving communities wiped out, and local heritage systematically erased. Beyond the physical devastation, this destruction aims to erase Ukraine’s national identity and historical narrative, as landmarks, public spaces, and symbols of cultural heritage vanish under occupation. This undermines Ukraine’s sovereignty and poses a significant challenge to global heritage protection efforts.

What if we could reclaim what was lost — digitally, symbolically, and through real-world support?

(BUY) BACK UKRAINE is a website that allows people to symbolically buy back endangered or destroyed cultural heritage from occupied parts of Ukraine. By “purchasing” an object, you make a donation directly to the United24 rebuilding initiative — supporting the country both morally and economically.

The platform serves as a digital archive, a gesture of solidarity, and a meaningful way to take part in Ukraine’s recovery.

The Royal Danish Academy supports the Sustainable Development Goals

Since 2017 the Royal Danish Academy has worked with the Sustainable Development Goals. This is reflected in our research, our teaching and in our students’ projects. This project relates to the following UN goal(-s)
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