Sappho (Fashion Brand)

A Gender-Inclusive Fashion Brand

Name
Nattakarn Chotchanakul
Education degree
Kandidat
Fagfelt
Design
Institute
Design and Visual Interaction
Program
Strategic Design and Entrepreneurship - Architecture, Design and Business
Year
2025

This project explores gender-inclusive fashion through garments that challenge binary dress codes and are designed to last. By merging classic suit aesthetics with fluid silhouettes and offering alter-to-fit and repair services, it supports LGBTQIA+ individuals and allies in expressing identity. It creates space for fashion that values gender expression, durability, and belonging beyond the norm.

Most ‘gender-inclusive’ styles are masculine defaults or lack of gender expression
Hughes, K.
Fashion Journal (2022)

How might a fashion brand facilitate gender inclusivity in a way that also supports long-lasting use?

 

Clothes that fit, made, and allow for gender expression and fluidity better

 

This project was driven by a recurring challenge voiced by many: garments that neither fit properly nor reflect the complexity of individual identity. For those navigating gender beyond the binary, clothing often becomes a site of constraint rather than expression. Ill-fitting silhouettes, limited sizing systems, and masculine-coded “neutral” designs continue to dominate, leaving little room for authentic representation.

 

In response, this project proposes a gender-inclusive fashion approach rooted in fit, expression, and longevity. Through tailored construction, co-design sessions with LGBT+ & Ally individuals, and cultural reference points—including Thai shared-gender traditions—the designs prioritise adaptable fits and emotional resonance. By addressing the practical issue of fit alongside the symbolic language of dress, the project reframes clothing as a medium for inclusion rather than conformity.

It offers a vision for fashion that not only acknowledges gender diversity but actively affirms it—through garments that are made to fit, made to last, and made to express.

 

Introducing Sappho, a fashion brand inspired by the ancient poet whose work celebrated love and identity beyond convention.

Project Focus
Project Focus
Breast-Pocket Suit Jacket features
Breast-Pocket Suit Jacket features
Sappho
Sappho
Sappho
Sappho
Sappho
Sappho
Sappho
Sappho
Sappho
Sappho
Sappho
Sappho
Sappho (Fashion Brand)
Sappho

The Royal Danish Academy supports the Sustainable Development Goals

Since 2017 the Royal Danish Academy has worked with the Sustainable Development Goals. This is reflected in our research, our teaching and in our students’ projects. This project relates to the following UN goal(-s)
CV

Experienced Fashion Designer with a passion for curating innovative and sustainable designs. Proficient in Womenswear and Menswear construction, design, merchandising, and marketing for luxury brands. Extensive experience as a Showroom Assistant and Fashion Designer, with a solid commitment to elevating industry standards. Ready to step into Fashion Design and Sustainable Business, driving creative and strategic solutions in the fashion world 

Education & Relevant Courses

BA(Hons) Fashion Design at Istituto Marangoni London

• Womenswear Design: Developed personal style for a graduate collection of 6 outfits using 3D draping and Photoshop skills.
• Patternmaking: Creative patterns and silhouettes.
Professional Work Experience
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FASHION DESIGNER at Naken

• Design Specialisation: Specialised in design, research, collection development, and artworks for women’s ready-to-wear fabrics,
trimmings and manufacturer sourcing.
• Sustainability Leadership: Led a shift towards sustainability by sourcing eco-friendly, premium fabrics and raw materials;
partnered with responsible, certified manufacturers to ensure transparency in the supply chain.
• Tech Pack Construction: Constructed tech packs for factories and managed the brand’s PLM.
• Budget Planning: Planned budgets and identified growth opportunities to align with business targets.
• Quality Control: Standardised quality and sizing control of the production.
• PR Collaboration: Worked with the PR team to develop shooting ideas and strengthen design communication with online
campaigns.
• Buyer Coordination: Liaised with 3 main buyers from local premium-luxury shopping malls and concept stores to expand
sales channels: Central Chidlom, The Emporium, Siam Centre, Solidstate, Storisma and Fashion Boundary.
• Influencer Collaboration: Coordinated and negotiated with over 40 influencers to promote collections

PUBLIC RELATIONS VOLUNTEER at ROTATE BIRGER CHRISTENSEN

• Event Associate: Guided people and announced events with the PR team during Copenhagen Fashion Week
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PART-TIME SHOWROOM ASSISTANT at Haute Couture Experience

• Brand Sourcing: Sourced and assisted in liaising with a Haute Couture brand, Iris Van Herpen, to curate evening wear
collections that met the needs of the target market.
• Client Coordination: Coordinated directly between a partnership brand and clients’ requests to ensure seamless execution.
• Studio Management Support: Assisted the Studio Manager in front-of-house service, customer inquiries, and administrative
tasks.
• Visual Merchandising: Supported in maintaining the visual merchandising standards of the showroom.
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FOUNDER AND CREATIVE DIRECTOR at NATTA

• Design Innovation: Designed and worked with the pattern-cutting team to create innovative ways to drape and finish
garments.
• Research Development: Projected ideas influenced by dark films, subcultures, and historical references, driving research
development into designs using Photoshop and Illustrator.
• Womenswear Design: Executed pattern cutting skills and reworked with uniform and suiting garments to design and
prototype the collection pieces.
• Accessory Design: Designed and handled leatherwear, shoes, and bags.
• Sustainability Practices: Experimented with existing waste to upcycle into parts of the materials used in collections.
• Local Collaboration: Sourced and collaborated with local artists and craftspeople in Thailand.
• Publicity & Sales Growth: Partnered with designer fashion platforms, We are YUGEN, Fashion Crossover, NJAL, Pu.rist and
Geminis 21, leading to increased publicity and sales growth.
• Campaign Development: Worked alongside the PR team to maintain the brand image for the online platforms through
campaign and lookbook designs and shoots.