ECSTATIC BRANDING

Name
Ivan Fernandez Garces
Education degree
Kandidat
Fagfelt
Design
Institute
Architecture and Design
Program
Strategic Design & Entrepreneurship - Architecture, Design and Business
Year
2023

Ecstatic Branding is a novel strategic branding framework with the goal of reducing overproduction and overconsumption by helping businesses facilitate a long lasting emotional bond between brand and consumers to increase the emotional durability of products. This process takes a sociological, anthropological and psychological approach to sustainability based on the phenomenon of human attachment.

The Royal Danish Academy supports the Sustainable Development Goals

Since 2017 the Royal Danish Academy has worked with the Sustainable Development Goals. This is reflected in our research, our teaching and in our students’ projects. This project relates to the following UN goal(-s)