Housing development in Monterrey. Challenging the business model

Name
Cecilia Paredes Juarez
Education degree
Kandidat
Institute
Architecture and Design
Program
Strategic Design & Entrepreneurship - Architecture, Design and Business
Year
2021

This project showcases an alternate version to the current business model for housing development in the city of Monterrey, Mexico by designing a mixed-use building through a methodology focused on negotiating between a financially viable project and one that creates added value to the surrounding urban spaces, considering in its process not only a business mindset but the public interest as well.

These images aim to give you a better sense the context by taking you around the block where the project is situated.
Context
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The design matrix aims to negotiate between the different interests involved, in this case, in a housing development in Monterrey.
Design Matrix
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This project was developed involving not only the stakeholders, but a design process based on the analysis of the relations between the main design drivers I chose to work with.
Iterative Development
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This project is an example of how the Design Matrix can be a valuable tool for different interests and points of view to be involved and part of the decision making in building a better city.
Project
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The Royal Danish Academy supports the Sustainable Development Goals

Since 2017 the Royal Danish Academy has worked with the Sustainable Development Goals. This is reflected in our research, our teaching and in our students’ projects. This project relates to the following UN goal(-s)
CV
Education & Relevant Courses
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Bachelor in Architecture, Universidad Autónoma de Nuevo León

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Master of Arts in Architecture, The Royal Danish Academy, Strategic Design and Entrepreneurship

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Construction Project Management, Columbia University

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Management Skills Development, Coparmex Nuevo Leon

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Professional Work Experience
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Architectural Project Manager

As a Architectural Project Manager I reviewed and provided solutions for functionality, architectonic and technical details aimed at guaranteeing the end user's satisfaction through the design product. I was in charge of ensuring the fulfillment of the Continuous Improvement Methodology of the company and managing personnel in the design department. I had communication with clients and consultant teams to deliver projects that met the cost, time and quality required in all our developments.
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Senior Architect

As a Senior Architect I developed projects based on the design concept by the Partner-in-charge, I developed design options in collaboration with the team members, had ongoing communication with the clients, managed the junior members of the team, and was involved in the production and revision of drawing sets.