Fashion Dreaming

The world is on the verge of a new paradigm. We are accustomed to understanding everything from a human point of view, but this is no longer tenable.

Fashion Dreaming is a hopeful study of what a future fashion industry that puts the planet first could look like. Using speculative design, you can meet seven avatars from various years between 2045 and 2075, explaining how they transformed the fashion industry by implementing planetary considerations into all the processes.

The stories were created by AI, based on dreams and visions expressed by more than a hundred professionals from our modern fashion industry. This is a peek into a circular future where the industry has successfully reformed its responsibility and reduced its footprint. The project inspires and prompts reflection even now on how fashion can be created in ways that respect not only people but also every other form of life with whom we share this big wild world.