Companion Compass

Entrepreneur
Amalina Azmi

Companion Compass is a digital platform designed to improve animal welfare, owner wellbeing and sustainability through better pet play. 

It combines behavioural profiling, personalised guidance and thoughtfully designed products to help owners better understand and engage with their pets. The platform supports better everyday care while encouraging more informed and sustainable choices.

“One Welfare” diagram linking animal welfare, humans, and the environment through shared goals.
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Flowchart for a cat-toy concept, from assessment to daily needs and intended outcomes.
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Flowchart linking pet behavior research with assessment, matching, and product design.
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Overview of a digital cat quiz with questions, results, and care and product recommendations.
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