Sustainable food packaging strategy for Mexico
Name
Valeria Garduño Lopez
Education degree
Master
Study programme
Strategic Design & Entrepreneurship - Architecture, Design and Business
Institute
Architecture and Design
Year
2021
A design strategy for A better waste stream in Mexico. by making food packaging that can easily be separated for its correct sorting and management. Nudging the final user to discard the packaging correctly, the materiality communicates sustainability and the form informs how to handle the packaging once the product has been consumed. The solution decreases the use of plastic for food packaging.
The production and design acknowledges and addresses the current environmental impact.
The design proposal reduces the amount of plastic used for its production, adding a structural compostable layer for protection. By doing so the project aims to reduce the 4 tons of plastic produced yearly by the food industry in Mexico.
The design proposal reduces the amount of plastic used for its production, adding a structural compostable layer for protection. By doing so the project aims to reduce the 4 tons of plastic produced yearly by the food industry in Mexico.
1/6
Strategic positioning of Maqsis: Product journey that shows the strategic positioning of Maqsis, and how by changing our
Background: My family owns a packaging business I have been working with them actively and on the sidelines for almost 16 years
The Royal Danish Academy supports the Sustainable Development Goals
Since 2017 the Royal Danish Academy has worked with the Sustainable Development Goals. This is reflected in our research, our teaching and in our students’ projects. This project relates to the following UN goal(-s):
Industry, innovation and infrastructure (9)
Sustainable cities and communities (11)
Responsible consumption and production (12)
Life on land (15)
CV
CV Title
Telefon
53581338
Competitions, Publications & Awards
2014
2014
1st place furniture design with Pilón
2015
2015
2nd place furniture design with Malka
Education & Relevant Courses
2011
2015
Universidad Iberoamericana. Industrial Design
Generate industrial design solutions strategically, with an interdisciplinary and prospective vision, considering their environmental impact and responding appropriately to the demands of local and global contexts.
Find opportunity gaps for the creation of new products, services and systems that improve the quality of life, considering the different interest of diverse groups and sustainable development.
Generate value as a strategy for competitiveness and growth through innovative solutions.
Identify and describe social needs based on a human centered approach, based on values and respect for customs and cultures.
Structured communication of the fundamentals on which your design solutions are based.
2017
2017
Red Box. Innovation
RedBox Academy, is an innovation training program that teaches the methodology used by RedBox in the consulting process. This same process can be replicated in any idea, industry or business challenge.
Professional Work Experience
2016
2017
Ache Producciones, Jr. 3d Designer
Alongside the creative team conceptualize and model creative ideas or experiences according to the brands needs for btl marketing campaigns such as, stands, festivals, pr gifts, furniture, among others.
Determine materials, measurements and easy solutions for their aplication.
Drafting materials for mass production .
Being my first job, the hardest thing I had to overcome were the long sleepless workdays.
2017
2018
The Crew, Creative Copy, Account Executive
Conceptualize creative ideas and experiences according to our clients brief and pitching. As an account executive I was in charge of national and international brands. Part of my role was executing our concept in different countries and cities such as USA San Francisco, CAN Toronto, MEX DF, San MIguel, Los Cabos and Guadalajara
One of my challenges at this agency was the different assortment of clients, since they are much more corporate than what I was used to.
2018
2019
Maqsis, Design Manager, Sales Representative
Provide solutions to clients in the food industry, solutions that can push their products allowing them to provide a better experience for the end user.
Create campaigns to promote the companies vision and connect with strategic stakeholders to be able to provide innovative solutions
Language skills
