Strategic development of a jewelry startup
Name
Louise Agerup Kaiser Lauritzen
Education degree
Master
Study programme
Strategic Design & Entrepreneurship - Architecture, Design and Business
Institute
Architecture and Design
Year
2021
Polar Jewelry is a sustainable jewelry brand based in CPH that embraces all of the challenges that come with building a sustainable and compassionate jewelry universe. This project focused on developing a clear strategy for the business incl. a design proposal of sustainable display material. We want to lead the jewelry industry towards a new framework of explicit sustainability and social respons
Sustainable Display Material
1/10
The Royal Danish Academy supports the Sustainable Development Goals
Since 2017 the Royal Danish Academy has worked with the Sustainable Development Goals. This is reflected in our research, our teaching and in our students’ projects. This project relates to the following UN goal(-s):
Industry, innovation and infrastructure (9)
Responsible consumption and production (12)
CV
CV Title
Telefon
26701803
Education & Relevant Courses
2013
2016
BA Product Design, Central Saint Martins, London, UK
Worked on life briefs with clients such as Rodial and Lexon.
Research/User experience Idea generation/Sketching Design development Manufacturing
3D printing
Technical Drawings Coding/CSS
Rhino/Keyshot Illustrator/InDesign/Photoshop Premiere Pro/iMovie
Graphite
2012
2013
Art & Design Foundation, Central Saint Martins, London, UK
Art & Design Foundation Year
2011
2000
Orientation to Art & Design, Central Saint Martins
Orientation to Art & Design
2008
2011
Gammel Hellerup Gymnasium, A-levels
Copenhagen, Denmark
Professional Work Experience
2017
2021
Polar Jewelry, CEO & Creative Director
Co-founding a fully operational jewelry start-up business
Creating businessplans and budgets
Devising a distinctive brand identity and DNA
Designing and developing a new jewelry collection
Creating technical packages for manufacturing
Designing and developing packaging systems, POS material and displays
Launching marketing campaigns across social media platforms, PR, and Sales Designing and coding webshop, www.polarjewelry.com
Organising and setting up tradeshows (Revolver CPH, The Jewellery Room CPH) Managing delivery systems and stock
Managing accounts and legal affairs
Collaborating with a charity (FGB)
2017
2019
Freelance Product Designer
Designing and developing a range of products for both individuals and companies Developing Fashion accessory for injection moulding
Developing French coffee press, suitcases, fire extinguisher and more
Developing a Personal Assistant for children
2016
2017
Offdn, Junior Designer
Conceptualising, developing and designing a range of homeware accessories that has gone into production
Developing our brand identity in collaboration with BOND Agency
Creating technical packages
Production process research - sourcing and negotiating with manufacturers in the UK, Italy, Poland, China, and Switzerland
Developing packaging for 20 different products
Organising our press launch at Sans Pere (for Shoreditch Design Triangle)
Art directing product photoshoots
Managing incoming and outgoing deliveries of stock Graphic work for website, PR material and presentations
2013
2017
Ninas House, Design Consultant
Designed customised furniture for individual clients
Designing window displays and rearranging the showroom
Visiting client’s homes to measure and come up with the best suitable designs
Handling social media (Website, FB, Twitter, Pinterest, Mail Campaigns)
Building relationships with suppliers. Sourcing new designers, including going to trade fairs, choosing and buying new stock
2015
2015
Exhibition Invigilator, Fredrikson Stallard
Front desk work at Momentum Exhibition for London Design Festival 2015 Organise and prepare areas ready for the show
Packaging of exhibition book
Organised and prepared guest list for the exhibitions private view Greeted guests, answered any questions and kept track of numbers
IT skills
Full Adobe Package
CAD / Rhino / Keyshot
Language skills
