Classical Music and Experience Design

The project Classical Music and Experience Design develops and designs innovative experiences in the context of classical music and performing arts. Based on the work of three cultural institutions in the Øresund region, new concepts focusing on artistic and technological productions and products, and sustainable business models, are developed and tested. The project is co-funded by The European Union Interreg IVA ÖKS, Region Skåne, and project partners.

The project is based on the work of three cultural institutions in the region: Malmö symfoniorkester, Det Kongelige Teater and Sjællands symfoniorkester (Copenhagen Phil). Together with researchers and students from both Medea, Malmö University, and The Royal Danish Academy of Fine Arts – School of Design in Copenhagen, the cultural institutions will be laboratories for developing and testing new experience concepts, aiming for artistic and technological productions, products and sustainable business models. Part of it will be to look into possibilities of mobile services and other digital solutions, but also visual and interactive experiences in concert halls and other public areas.
The project will develop an innovation strategy and create a cluster of cultural institutions, academia and creative industries in the Öresund region and to share knowledge about the use of new technological solutions when it comes to audience experiences.

The School of Design’s part of the project focused primarily on developing new and meaningful audience experiences, in which live classical music meets new digital technologies.