Reimagining Green Furniture Design

Unraveling and Addressing Consumer Behaviors for a Pro-Environmental Shift
Name
Jesper Oluf Hannes Oléhn
Education degree
Kandidat
Fagfelt
Design
Institute
Architecture and Design
Program
Strategic Design and Entrepreneurship
Year
2023

The purpose of this project is to explore, understand, and apply the behavioral drivers within green consumption to foster pro-environmental attitudes. Using furniture design as a medium, it envisions a sustainable future, emphasizing the significance of interdisciplinary research for systemic change. The insights were condensed into design principles, which were implemented into an interior brand.

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The Royal Danish Academy supports the Sustainable Development Goals

Since 2017 the Royal Danish Academy has worked with the Sustainable Development Goals. This is reflected in our research, our teaching and in our students’ projects. This project relates to the following UN goal(-s)