A
Reimagining Green Furniture Design
Unraveling and Addressing Consumer Behaviors for a Pro-Environmental Shift
Name
Jesper Oluf Hannes Oléhn
Education degree
Kandidat
Fagfelt
Design
Institute
Architecture and Design
Program
Strategic Design and Entrepreneurship
Year
2023
The purpose of this project is to explore, understand, and apply the behavioral drivers within green consumption to foster pro-environmental attitudes. Using furniture design as a medium, it envisions a sustainable future, emphasizing the significance of interdisciplinary research for systemic change. The insights were condensed into design principles, which were implemented into an interior brand.