New exhibition: ORDINARY EXTRA by Emily Dibbern

WHAT & WHY?

Usually the stories we deem worth telling are the ones that are in one way or another dramatic. Browsing through any fashion magazine, one is generally met with fashion campaigns telling us that wearing a specific brand will be like owning a ticket to an exclusive and extraordinary world. 

However, if one takes a closer look at the magazines, one realises other less sensational campaigns. Campaigns that more subtly, and perhaps more effectively, seep in, telling us that we too can be glamourus – that, maybe, we already are. 

This exhibition explores the magic in the ordinary scenarios and objects from high fashion campaigns from 2000 to 2023.
* What happens when you put a miu miu logo on a plastic cup?
* Why does it feel magical when a high end fashion brand is selling our living room to us?
* How come the familiar, the things we hold in our hands every day, are suddenly beautiful and exciting when paired with a Chanel logo?

WHO?
The exhibition is made by student Emily Dibbern, The Royal Academy, MA visual communication design

WHERE?
The exhibition is dispalyed in The Royal Academy Library from December 20 2022 to January 11 2023.